Presentation of the functionality

Microsoft modern audiences are available in the unified experience. Modern audiences allow you to target content to a specific group of people, by using the groups created in your Microsoft365.

Here is the list of the Unified Experience functionalities that support modern audiences :

• Navigation
• Applications
• Footer
• News

Consultao is a company with a division that gather the sales department and the IT department. They have set multiple groups in the Entra ID :

• A global group with both the sales and the IT
• A subgroup sales
• A subgroup IT

The company has set 15 applications in their Unified Experience. 7 of them are destined to the sales, 3 of them are destined to the IT, and the 5 left are destined to the whole division.
The administrators will set the global group as an audience for the 5 applications available to the entire division, the subgroup sales for the 7 applications destined to them, and the subgroup IT for the 3 applications destined to them.
Thus, the applications can only be seen by the members of the groups specified as audience.

Presentation of the Microsoft audiences

The Microsoft audiences are based on the groups on the Entra ID. The Entra ID groups represents your organization. In the Azure Portal, you can find the information about your organization structure, access to shared resources, and projects memberships.
You can manage your groups and users memberships from the Azure Active Directory portal of your tenant.
There are two different types of group in the Entra ID:

• The Security Groups, they are used to giving access to various resources like a SharePoint site collection.
• The Microsoft 365 Groups, they are used for collaboration, by giving members access to SharePoint or Microsoft Planner.

Find more information about the Entra ID groups here.